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The Imaginarium, also known as Imaginarium Productions, is a production company linked to a performance capture studio based in London, founded by actor-director Andy Serkis and film producer Jonathan Cavendish in 2011. The studio specialises in applying motion capture technology in film, television and video games. Since 2011, it has provided performance capture for international films including Rise of the Planet of the Apes (2011), Avengers: Age of Ultron (2015), and Star Wars: Episode VII – The Force Awakens (2015).