The choice is yours. Butyou must know one thing - this choice will decide your fate. Make true decisions in different situations to rise your karma among your clan members.
Earn some skill points to rise your fighting or stealth stats and make your methods more effective against enemy. Become a true shinobi with unique abilities or become an unstoppable demon with infinite thirst for blood.
Follow the storyline and find out the reason for the loss of the head of your clan. Return influence to your clan with your chosen methods.