The Road to Here

A New Direction
All the changes are centered around the following goals:- Creating a clearer distinction between pack purposes, reflected in price points, contents and tiers.[/*]
- Strengthening branding differentiation between new player and veteran player products.[/*]
- Leaning further into EVE Online’s established features and concepts, ensuring stronger ties to in-game mechanics, themes, and identities.[/*]
- (True) Starter packs – Focused solely on new player progression, featuring a low price point and essential items for beginners.[/*]
- Value packs – Designed for veteran player convenience, offering a range of price points and bundling existing products for better value. These replace the old starter packs.[/*]
- Identity packs – Themed and evergreen product sales, emphasizing identity and cosmetics such as SKINs, SKINR components, and apparel.[/*]
Value for Veteran Players

Mastery pack | Omega | PLEX | SP* | Accelerator* | MCT | Extractors | Total price | [/tr]
Level 1 | 15d | 1 | $10 | [/tr]||||
Level 2 | 30d | 100 | 250k | 1 | $20 | [/tr]||
Level 3 | 60d | 500 | 750k | 2 | $50 | [/tr]||
Level 4 | 90d | 1000 | 1,250k | 2 | 2 | 2 | $100 | [/tr]
Level 5 | 180d | 3000 | 1,750k | 2 | 2 | 10 | $200 | [/tr]
Jump-start for New Players
From Alpha Injectors to Expert Systems to Accelerators, contextual offers, and balancing attractiveness for new and alt accounts, the search for a starter product that experienced players would recommend is an ongoing journey. The primary goal of a true starter pack is to ease new players into New Eden, introduce essential game concepts, and accelerate their progression. There have been many ups and downs along the way, both in terms of conversion rates and player sentiment, but significant lessons have already been learned and applied. Updates to game mechanics, such as the New Player Experience (NPE) and the Air Career Program, along with the introduction of EverMarks and Paragon, now allow starter packs to include player-made items like ships and ammo. Additionally, specialized Expert Systems have proven valuable, not only for trying out specific activities, but also as a tool for veteran players to onboard new pilots into their doctrines more quickly. Rather than rushing out something half-baked, new ideas are being explored in collaboration with the CSM, players, Paragon, and game designers to shape the next iteration of true starter packs. Please stay tuned and if you have any cool ideas, please join the discussion on EVE Discord.Identity Packs
Since introduction of the first SKIN, it became obvious that customization in EVE extends beyond damage-per-second (DPS) and align time – it is also about style. Over the past year, significant investment has gone into creating custom ship SKINs for individual ships, fleets, and corporations.
