Reminder about Submitting Tickets:
[p][/p][p]A guide on how to submit a ticket can be found here: [/p][p]https://steamcommunity.com/app/1285190/discussions/2/673972930559959886/[/p][p][/p][p]When you submit a ticket, please remember to attach your DxDiag or MSinfo file. If you need assistance with doing that, here’s a walkthrough:[/p][p]https://support.borderlands.com/hc/en-us/articles/44564441894291-PC-How-do-I-attach-a-DxDiag-and-MSinfo-file[/p][p][/p][p][/p]Community Spotlight
[p]We love celebrating players and their big wins. Here are a couple community members who unlocked IRL achievements:[/p][p][/p]YOU!
[p]We’ve received a few requests recently to add an FAQ-style section to TWoK for our developers to answer your questions. We LOVE that idea, so if there's anything you’d like to ask, reach out to us on any of our social media channels or here on Steam. In a couple of weeks, the devs will start responding to some of your questions in each issue. Thanks to the folks who suggested this idea![/p][p][/p][p][/p]Steam Community Screenshots
[p]As you take screenshots and drop them in Steam, we’ll round up a few of our favorites for your viewing pleasure. Enjoy the beauty of chaos - er, I mean, Kairos![/p][p][/p][p][dynamiclink href="https://steamcommunity.com/sharedfiles/filedetails/?id=3603801129"][/dynamiclink][dynamiclink href="https://steamcommunity.com/sharedfiles/filedetails/?id=3604374030"][/dynamiclink][dynamiclink href="https://steamcommunity.com/sharedfiles/filedetails/?id=3603429847"][/dynamiclink][dynamiclink href="https://steamcommunity.com/sharedfiles/filedetails/?id=3604438459"][/dynamiclink][/p][p][img src="https://clan.akamai.steamstatic.com/images/45157740/1ac8af64c921b9f8d4366cd8d0041e552a892963.png"][/img][/p]Behind the Team: Josh Maresca, Borderlands 4 Senior Manager for Influencer and Creator Marketing
[p]Every week, we’re spotlighting one of the minds behind the mayhem. You’ll get to learn about folks from both Gearbox and 2K, and how each person who touches the game both influences and is influenced by Borderlands 4. This week, we're talking with Josh Maresca, 2K’s Senior Manager for Influencer and Creator Marketing:[/p][p][/p][p]What’s your guiding principle when deciding which creators are the right fit, not just the right reach?[/p][p]Josh: I’ve always trusted my gut when it comes to spotting creators with that spark, no matter the size. I look at the quality of their content, how they treat their community, whether they’ve played our games or anything in the same ecosystem, and, honestly, whether they make it easy for us to contact them. Creators: please put a business email in your bio. It helps everyone![/p][p]Follower count stopped being the main north star a long time ago. What matters is engagement, where they’re posting and how consistently they show up. A small TikTok channel can outperform giant ones if the right video hits the right algorithm. Strong content travels, and everything else is just surface area.[/p][p]
[/p][p]How do you decide when to amplify an emerging creator who hasn’t “proven” their audience yet?[/p][p]Josh: Great content is proof. If someone is posting consistently and putting real craft into what they do, they’ll get noticed. All of us on the creator, community, and social teams share standout clips with each other constantly. That’s how newer voices end up on our radar and could end up being on our owned channels.
[/p][p][/p][p]What’s one piece of advice you’d give to someone just starting out in creator partnerships?[/p][p]Josh: Relationships and curiosity go a long way. Pay attention to content trends, learn the platforms, and build a network—whether you’re a creator or someone on the partnerships side. Even making your own content helps you understand the grind firsthand.[/p][p]This industry is smaller than people think. I still run into folks I shipped games with over a decade ago. It’s a bit like reconnecting with old Vault Hunters—you pick up right where you left off; you’ve just collected a whole bunch of side quests along the way.[/p][p]
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Community Creative Corner
[p]Our community members aren’t just gamers—many of you are also artists. Whether it’s cosplay, digital art, or some yet-to-be-invented medium, we’re your biggest fans. Check out this week’s hand-picked fan creations:[/p][p][/p][p][img src="https://clan.akamai.steamstatic.com/images/45157740/1df502445fdb25ba88572f0c01d10ab891d761c1.jpg"][/img]Necromaxic[/p][p][/p][p][img src="https://clan.akamai.steamstatic.com/images/45157740/715cbaf4d11ccaffec6fdcdfc45d5209e1d9f280.jpg"][/img]Artfullysinful[/p][p][/p][p][img src="https://clan.akamai.steamstatic.com/images/45157740/29b90dbcc88c71a9444bd85641aec20c0e09334f.jpg"][/img]exen.pon[/p][p][/p][p][img src="https://clan.akamai.steamstatic.com/images/45157740/3eb983867a8afaee766c69b0e8e47126b05a0d15.png"][/img][/p][p]That’s it for this week—with more updates, more chaos, and maybe a few surprises coming next Friday. Until then: keep your ECHOnet tuned and your loot luck high.[/p][p]Happy Hunting,
The Borderlands Team[/p][p align="center"][img src="https://clan.akamai.steamstatic.com/images/45157740/cab2860dd2091c9cc501e726e1b96f9a4579849a.png"][/img][/p][p][/p][p][dynamiclink href="https://store.steampowered.com/app/1285190/Borderlands_4/"][/dynamiclink][/p][p][/p][p]
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